All Terrain Cycles

All Terrain Cycles is one of the largest bike stores in the north with a long history. Following my earlier work with All Terrain Cycles producing a range of promotional materials including their previous road and mountain bike racing kits, I was approached to refresh the All Terrain Cycles brand to move the company forward.

The crucial thought process behind the re-brand was to ensure that it appealed to the full cycling community, not just mountain or road cyclists. Included in this re-brand I have been working with the client to produce a new set of road and mountain bike racing kit, interior and exterior signage, vehicle livery, stationery and a wide range of promotional materials such as posters, billboards, point of sale, leaflets, t shirts, beer mats, event flags/gazebos/banners…